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Since our inception in 1995,
The Perfect Promotion has been
a woman-owned business.
( we're pretty proud of that. )

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Westfarms Mall
Cinch Packs


OUR TASK

As sponsors of the race, Westfarms wanted something to give to attendees that would be functional, visible, and reused in the future.

OUR APPROACH

We created pink nylon cinch packs that would be used to collect giveaways from other sponsors at the race. They also stayed visible while runners participated in the race and used afterwards by all members of the individual's family - all the time acting as a walking billboard on the person's back.