Many years ago I was sitting with my accountant pre-April 15th reviewing paperwork.  When he got to the file that I labeled as Donation, he said it was Marketing.  I said, "No, those were donations I made to organizations that I support."  He said, "That is marketing."  And so the discussion began.  I felt that these donations were coming from a place within me that wanted to help those who needed it.  I didn't want credit for it and just didn't see it as marketing. But as it turns out, it was.

The system is set-up to be a win-win for all involved.  Individuals and organizations get tax benefits for supporting non-profits' fundraising efforts; they receive visibility from their community, and the non-profit receives donations and volunteer support.

To maximize your success, you must create awareness about the specifics of your fundraising event and the reason why your group is raising funds.  And like any marketing objective, people aren't always ready to buy (or donate in this case) when you are talking with them.  So how are you going to keep your message top of mind?  How will you increase excitement about your cause, retain your supporters and generate new interest?

Keep on reading to get some tips, tricks and best practices for fundraising and take a look at our product spotlight which features branded merchandise that WILL help you achieve your goals.  Oh, and did I mention - when you order t-shirts, hats, and/or walk accessories for a team who is participating in an awareness walk from The Perfect Promotion, we donate 10% of the invoice back to that same cause in the name of your team.  It's our way of giving back to the causes you support!

--Jody and The Perfect Promotion Team

 

Tips & Tricks:

• Fundraising items are a great way to turn up the volume on your group's message.  A well planned giveaway is used over 7 months and is YOUR walking billboard!
• Motivate volunteers by providing fun swag at events. Light up pins or bling lanyards are sure to add excitement.
• Thank your donors for their time and support by supplying a gift with your logo as they leave your event.
• The best fundraisers keep your message front and center for months.  We have the pleasure of test driving the best new products - and we're here to match them to your marketing needs.

Product Spotlight: Deluxe Stadium Seat

Sporting events are guaranteed to be more enjoyable and comfortable with this stadium seat!  Perfect to sell as part of a school or charity fundraiser, or to give as appreciation gifts to donors.

May 7, 2013

Amanda

NEWSLETTERS
The Perfect Promotion 

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