September 2011 - Writing a Newsletter
This month I am going to tell you something you may not know about me: I am not a writer.
As the President of The Perfect Promotion, one of my roles is to be a leader; to set the bar for the people that work alongside me every day. So imagine my embarassment when each month the Marketing Specialist has to remind me that the newsletter is due. I fight not to make a face or say, "Again? Do I have to?"
I am not a writer but I am a marketing maven and I know and preach the value of an integrated marketing plan.
The newsletter is a critical part of the plan.
We use the Newsletter to keep in touch with clients and colleagues; to share relevant information on our area of expertise. We do not use it to sell our product. I encourage you to create your own newsletter. Here are a few things we have learned along the way:
- Value: Make sure it has value for the reader - include tips or educational points.
- Call to Action: Within the body of your newsletter, get the reader involved. Create an interaction by including a "Click here for more info." , "Do this to get that...", and/or a coupon/discount.
- Design: As my mother used to say, "less is more." While the newsletter must be consistent with your brand, don't over do the design.
- Proof: Have someone on your team read what you have written to make sure it makes sense to the reader and doesn't have any spelling or grammatical errors.
- IT Check: Send it out internally to make sure it opens appropriately on all types of computers.
Engaging your network using a newsletter is an effective way to assist in your Marketing Plan. I look forward to hearing how your newsletter is going...so let me know!
(If you like this post you might also be interested in Seth Godin's blog entry - Talkers Block)
September 24, 2011 6:02 PM
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Sep 23, 2011