"Distributors are taking note of the choice and see its potential appeal to clients who might want to incorporate the color's pop of vivacious energy into their products. "For an industry like promotional products, you're thinking pragmatically about what is going to capture attention in the marketplace, where are people's eyes going to land, and a color in the orange family has a high visibility factor going for it," says Leatrice Eiseman, executive director of the Pantone Color Institute.

Warmer colors in general and orange in particular have grown increasingly popular with designers and consumers over the last eight years, according to Eiseman, and look to only get more so. Last year, the hot pink color "Honeysuckle" was selected as 2011's representative hue.

Cindy LeClair, manager at Colortech of Wisconsin Inc. (asi/165281), says she often reaches for deep reds and oranges like Tangerine Tango when looking for an attention-grabbing color. Indeed, during a time when customers may be looking for more upbeat and optimistic messages in their promotions, Tangerine Tango is an eye-catching color choice for distributors to keep in mind."