Several years ago I was in my accountant’s office doing taxes when he came to the page that I marked ‘Donations’. He moved it to the Marketing column. I said “No, that was a donation.” He said, “No, that is marketing.” It was at that moment that I realized that while our giving is 100% authentic, not only was my company involved in helping others in need, but it was also going to be an integral part of our marketing plan.So that brings me to our topic for this month’s newsletter. Is there a place for strategic philanthropy in your integrated marketing plan?
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Every August the same question looms for every business person: As we enter the 4th quarter, are we on target to meet our annual goals? After all, it is our final opportunity to have “our best year yet!” [...]

Marketing Matters! Anyone that knows me knows how passionate I am about marketing.
As a marketing specialist I know that an integrated marketing plan is critical for the success of any business. It must be ongoing, reach the target audience in a variety of manners and get their attention. It must keep the message top of mind. [...]