Many years ago I was sitting with my accountant pre-April 15th reviewing paperwork.  When he got to the file that I labeled as Donation, he said it was Marketing.  I said, "No, those were donations I made to organizations that I support."  He said, "That is marketing."  And so the discussion began.  I felt that these donations were coming from a place within me that wanted to help those who needed it.  I didn't want credit for it and just didn't see it as marketing. But as it turns out, it was. [...]

I am thrilled golf season has finally arrived.  No, I am not a golfer.  I just love spring time and all that it brings.  The weather, the sounds of the birds, the flowers...and it also brings tradeshows, fundraising walks and golf tournaments.  Just like successful golfers have strategies, so do successful marketers. [...]

West Hartford, CT – March 6, 2013 – The Perfect Promotion, a business specializing in making brands visible through the strategic use of promotional products, imprinted apparel, and printed marketing collateral, received national certification as a Women’s Business Enterprise by The Center for Women & Enterprise (CWE), a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

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West Hartford, CT – The Perfect Promotion, a leading expert in producing quality promotional products and imprinted apparel, is pleased to welcome Judi Mariano to the team.

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The Top 4 Things To Consider When Choosing Gifts For Professionals [...]

West Hartford, CT – The Perfect Promotion, a leading expert in producing quality promotional products and imprinted apparel, is pleased to welcome Nancy Morrison to the team. [...]

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Learning to conduct good business practices can be quite a challenge. We know that it doesn’t just “happen” overnight – although we wish it were that easy! – and it certainly takes falling off your horse a few times before you get it right. So where do you start?

Not to fear, fellow readers. We are here to shed some light on the basic “Rules of Good Business” we’ve learned over the years that have helped us be the best we can be for our clients.

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Pantone Names Top Color Of 2012
Article written by Counselor^®PromoGram^®

"Looking for a top product trend for 2012? This will be the year of Tangerine Tango, according to the Pantone Color Institute. After an analysis of consumer attitudes as well as global fashion and design trends, Pantone recently announced that the Color of the Year for 2012 is "Tangerine Tango," a shade of bright reddish orange." [...]

I recently went to a conference and the speaker in my breakout session was 14 years old! He is a coach and specializes in social media. I went to this session because I wanted to learn more about a particular topic and as the speaker, he was the expert - right?
Public speaking is a powerful marketing tool.

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According to Business For Money’s article, Improve Your Business With The Right Promotional Products Supplier, there are five prerequisites that every business should refer to when evaluating potential promotional products suppliers.  The article touches on points of added value that all clients should be entitled to when searching for their marketing materials from leave-behinds and giveaways to executive gifts and client appreciation. [...]