When it comes to the ins and outs of marketing success, no one knows it better than Seth Godin. He has a keen marketing acumen and consistently offers content that ingeniously conveys some of the most insightful commentary we’ve ever read. He knows how competitive and brutal the marketing industry can be, and his most recent blog post hit the ball right out of the park. Since we couldn’t have said it better ourselves, we would like to share Seth’s words of wisdom on the topic of commodity producers and the rocky road that’s traveled in the race to grab the most market share.
Learning to conduct good business practices can be quite a challenge. We know that it doesn’t just “happen” overnight – although we wish it were that easy! – and it certainly takes falling off your horse a few times before you get it right. So where do you start?
Not to fear, fellow readers. We are here to shed some light on the basic “Rules of Good Business” we’ve learned over the years that have helped us be the best we can be for our clients.
[...]As we enter the second week of January, there are a few things we know for sure: More people have joined health clubs that they will use furiously over the next few weeks and then never go again. Everyone is on a diet and people are spending money on after Christmas sales for items they don't really need. [...]
Public speaking is a powerful marketing tool.
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As the President of The Perfect Promotion, one of my roles is to be a leader; to set the bar for the people that work alongside me every day. So imagine my embarassment when each month the Marketing Specialist has to remind me that the newsletter is due. I fight not to make a face or say, "Again? Do I have to?"
I am not a writer but I am a marketing maven and I know and preach the value of an integrated marketing plan.
The newsletter is a critical part of the plan. [...]
Yes, I said take risks. It is through risk taking that you will succeed. Here are some risks I think you should take: [...]