Happy New Year!

As we enter the second week of January, there are a few things we know for sure:  More people have joined health clubs that they will use furiously over the next few weeks and then never go again. Everyone is on a diet and people are spending money on after Christmas sales for items they don't really need. [...]

I recently went to a conference and the speaker in my breakout session was 14 years old! He is a coach and specializes in social media. I went to this session because I wanted to learn more about a particular topic and as the speaker, he was the expert - right?
Public speaking is a powerful marketing tool.

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This month I am going to tell you something you may not know about me: I am not a writer.
As the President of The Perfect Promotion, one of my roles is to be a leader; to set the bar for the people that work alongside me every day. So imagine my embarassment when each month the Marketing Specialist has to remind me that the newsletter is due. I fight not to make a face or say, "Again? Do I have to?"
I am not a writer but I am a marketing maven and I know and preach the value of an integrated marketing plan.
The newsletter is a critical part of the plan. [...]

QR codes and promotional products go together like salt and pepper, bread and butter, bacon and eggs…too many food analogies? Okay, Sonny and Cher, Ricky and Lucy, Brad and Angelina… not into the celebrity scene? Alright, in the spirit of the 4^th of July they’re like the stars and stripes. Everyone can relate to that! [...]

Every August the same question looms for every business person: As we enter the 4th quarter, are we on target to meet our annual goals? After all, it is our final opportunity to have “our best year yet!” [...]

Even in an economy of uncertainty, there is one thing that is certain: 2010 is the year to take risks.
Yes, I said take risks. It is through risk taking that you will succeed. Here are some risks I think you should take: [...]