Welcome to The Perfect Promotion blog. We specialize in making brands visible, memorable, and profitable through the strategic use of promotional products and apparel. Needless to say, marketing ideas excite us and we’ve learned a thing or two over the past decade and a half. We’re happy to share our findings with you, here. We hope you comment liberally on our posts as well.
For more ideas, to browse products and to learn more about us, visit our website.


SUBSCRIBE to the Blog
July 2011 - Is There A Place For Strategic Philanthropy In Your Integrated Marketing Plan
By nicole on Aug 2, 2011 • 1 Comments
Philanthropy, NEWSLETTERS, Strategic Marketing
Several years ago I was in my accountant’s office doing taxes when he came to the page that I marked ‘Donations’. He moved it to the Marketing column. I said “No, that was a donation.” He said, “No, that is marketing.” It was at that moment that I realized that while our giving is 100% authentic, not only was my company involved in helping others in need, but it was also going to be an integral part of our marketing plan.So that brings me to our topic for this month’s newsletter. Is there a place for strategic philanthropy in your integrated marketing plan?
[...]