Several years ago I was in my accountant’s office doing taxes when he came to the page that I marked ‘Donations’. He moved it to the Marketing column. I said “No, that was a donation.” He said, “No, that is marketing.” It was at that moment that I realized that while our giving is 100% authentic, not only was my company involved in helping others in need, but it was also going to be an integral part of our marketing plan.So that brings me to our topic for this month’s newsletter. Is there a place for strategic philanthropy in your integrated marketing plan?
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