As my mother used to say: You plan-God laughs.

Imagine my excitement when I learned that an article we submitted to the Hartford Business Journal was going to be published. Then imagine my disappointment when it landed on people's desks while the power was out, schools were closed, people were stressed and just getting by - not worrying about how they are going to appropriately acknowledge and thank their clients, colleagues, and referral sources during the holiday season (which may I add is only 40 plus days away!) [...]

The gift giving season presents a great opportunity to show appreciation to your clients, prospects, vendors, network partners and employees; it also presents an opportunity to increase brand visibility, as part of your integrated marketing strategy.

Oftentimes, companies will send gifts from famous chocolatiers or gourmet popcorn shops, thus promoting that entity's brand. Take this opportunity to make your company shine. Whether your gift is edible, useful or quirky and unique, make sure it reinforces your company in a memorable way.

The most important question to ask as you begin selecting your company's holiday gift this year is: Does this reflect my company's image, personality and the client experience we offer?

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