The designers were going to spend a long weekend at a campsite for a brainstorming exercise. They needed items to bring along with them that would help portray a perfectly crafted ‘designer experience’. They wanted to envelope a sense of exquisiteness, details, and an over the top quality.
We provided carpenters pencils and beautifully crafted canteens. The carpenters pencils served as an organic feel to depict large strokes and a ‘big picture’ feel when designing. The canteens which displayed the words “Roughin’ It” on it, furthered the experience of camping and being able to think freely.