Beyond Unison

PROMOTION
Build recognition for an a’capella group on a college campus by refreshing their logo and designing quarter-zip sweatshirts.
OUR TASK
Create a unique, redesigned logo for the a’capella group Beyond Unison of Bucknell University, and produce a quarter-zip sweatshirt featuring their new logo.
OUR APPROACH
The group came to us with a couple of different visual images.  They liked bits and pieces of each image, so we took each characteristics that they loved to create their new image inspired by Bucknell University’s colors and heritage.  When the collective group was completely satisfied with the logo we found the perfect quarter-zip sweatshirt to highlight their new emblem.