Project Description

Cow Parade


Luxury Pins


When the cows ‘came home’ to West Hartford in 2003 the merchandising specialists at Cow Parade’s corporate office approached The Perfect Promotion to come up with creative ideas for retail style merchandise that would be sold in stores as well as given as gifts from cow sponsors.


To maintain the creative nature of the event and to make sure the memories stayed alive we decided one of the ‘must haves’ were replica lapel pins featuring the magnificent artwork displayed on the actual cows. Owning one of these pins is like owning a piece of the original cow. The one you see featured here was commissioned by a local jeweler who sponsored the Diamond Cow and needed it to have all of the elegance and sparkle that represented the store. They liked it so much they ordered them twice within a 3 month period.