We wanted to merge ING’s beloved bench with Voya’s new branding – marrying the old and the new. By using ING’s old bench layout with Voya’s new logo and signature orange color we were able to successfully merge the two into a marketing device that stood out without losing the traditional feel of the bench. This completely custom project gave Voya the unique look they strive for, while adhering to brand guidelines. Clean, crisp, vibrant and powerful – they launched their brand and left lasting brand impressions on everyone who saw it. In designing the orange money paperweight we wanted to create an item with a high perceived value that tied into Voya’s campaign launch to save for retirement, but would have usability as well. The orange money has become the trademark of Voya’s identity and we wanted to preserve that, make it a daily reminder to employees of their commitment to helping clients, as well as stand as a substantial gift for stake holders. The encased orange money highlights the importance of preserving money for the future.