At the community fair Celebrate West Hartford, Westfarms wanted something to give to attendees as an incentive to sign up for their new WPreffered emailing list that would be functional, visible, and reused in the future.
We created colorful nylon cinch packs in fun patterns that would be used as an incentive for the public to sign up for Westfarm’s WPreferred email list. The pack’s eye-catching colors were easy to spot on people enjoying Celebrate West Hartford and would be used afterwards by all members of the individual’s family – all the time acting as a walking billboard on the person’s back. We also created smaller giveaways including first aid kits in a stylish case that can be reused and a burlap cardholder keychain. Both items represented their fashionable brand while still bringing a functionality that can be reused – increasing brand awareness for Westfarms Mall even after Celebrate West Hartford!