So, you’re planning a Golf Tournament? It may seem overwhelming, but these helpful tips will keep you on track. When you combine impeccable planning, crucial sponsor support, promotional buzz and enthusiasm you are sure to plan a successful day!
- Utilize Dedicated Volunteers – It is imperative that you have volunteers who enjoy people, are always “on” and are spirited about their commitment to the cause. Keep their morale up by making sure they have plenty of water to drink if it is hot out and consider giving them a small gift with your cause’s logo on it to thank them for their time. When recruiting volunteers remind them that your tournament is also a great networking opportunity! If your budget allows, provide volunteers with a branded shirt or hat to easily identify them as part of your ‘team’.
- Check For Conflicts – Before committing to your event date be sure to check for any area events, holidays or other tournaments that may conflict or complicate your event.
- Get Your Invitations Out Early – Once you have picked a date it is key to announce, promote and send out invitations for the tournament at least three months in advance. Invitations and registration forms should include the event date, time, location, format, cost and RSVP deadline. If providing free event apparel, be sure to ask for shirt and/or glove hand size. Two months prior send out final details of the event, including a map to the course, relevant phone numbers, lodging information (if some of your participants are coming from out of town), course rules, dress code, range hours and hours of any social activities.
- Understand What Type Of Format Your Target Market Is Looking For – When choosing your tournament format, knowing what your target market wants is really going to help you. The scramble format is the most popular, is the least intimidating to new golfers and is the easiest to keep score for. Scrambles can be played by 2-, 3-, or 4-person teams with all team members hitting their own ball. After each shot, the team decides which shot is the best one. Everyone then shoots again from that spot, and so on, until a ball is in the hole. Groups featuring a wide range of abilities might be best suited to a modified scramble format, like the Shamble. A Shamble is where the best drive is used by everyone in your group and you play your own ball the rest of the hole, using the lowest score. Better golfers may enjoy a best ball tournament, which means the best score for your group is used. If you would like your tournament to warrant higher registration fees you should consider a pro or celebrity-am format, where you place a local golf pro or celebrity in each foursome to merit the higher entry cost and get golfers excited for your tournament. If you go this route it is key to advertise early and often so that your target audience will know that pros will be in attendance.
- Plan Auctions And Raffles – Silent auctions and raffles can turn regular events in huge crowd pleasers. Make sure you start yours early so that everyone will have a chance to participate. The bigger the items offered, the more money you’ll make, as any donated or discounted items or services can net 100% in revenue. Don’t settle for just gift baskets! Popular items include trips, dinners, professional services, golf outings, sports memorabilia, electronics, golf merchandise and more. Plan big and it will pay off!
- Make Selling Sponsorships A High Priority – Selling sponsorships for the event name, carts, driving range, holes, awards, promotional products and meals can quickly increase your profits with little overhead. Make sure you start early in the year and are well staffed for this task. Not all sponsors may be able to purchase a hole sponsorship, but they may jump at the chance to donate a product or service to your auction! Work with your sponsors, be creative and open. It will pay off. Here are some creative ideas that your sponsors could donate for your event:
- Hand out team photos in a picture frame with the name of the event and the sponsor.
- If a meal is served, have logoed napkins, placemats or drinkwear.
- If drink tokens will be given out, consider doing branded poker chips.
- Have sponsored tees laying out at the driving range.
- Have your sponsors fund competitions for Longest Drive, Closest to the Pin, Hole in One, 1st, 2nd and 3rd placed teams.
- Fitting Parties for high end sunglasses, golf shoes, and more are the trending activity currently!
- Affordable promotional giveaways including branded divot tools, shoe bags, can coolers, golf balls, golf towels and more. These are great for co-branding and sponsorships.
About The Perfect Promotion
The Perfect Promotion is a service based business focused on helping clients increase their brand visibility and communicate their messages creatively and cost-effectively through the strategic use of branded merchandise, imprinted apparel and printed collateral. With The Perfect Promotion as your partner of choice, our job is to help get your brand noticed by the right people, at the right time, using the right mix of product & printed collateral. Our consultative abilities are second to none. Let us know how we can help you plan your Perfect golf tournament!